Our Story

Why Children?

We grew up surrounded by food made with love. Pounding spices and herbs, hands sticky with dough, a rolling boil on the stove — these were the sights and sounds of a well-loved kitchen.

But in today’s world of bright screens and busy schedules, we have lost sight of the fundamental role good food plays in our lives. In Singapore, only 22% of households cook every day. Our children no longer understand where their food comes from. Many of them don’t know how to cook, and will miss out on discovering the joy cooking can give them and their loved ones. Many more are forming poor eating habits that will affect them for the rest of their lives.

As an early childhood educator, Ana understands that what and how we eat as children profoundly affect our lifelong choices. Studies have shown that children perform better in school when they eat regular family meals. At the dinner table, they develop a a sense of belonging, and as they grow up, gain deeper connections. They also continue to choose healthier food as young adults. Most importantly, sitting down to regular family meals gives us a chance to deeply connect with our children: to grow, love, laugh, and bond over food.

Inspired by the Reggio Emilia philosophy, we believe the sensorial experiences of food give our children the opportunity to discover the world around them. Together with Riccardo, our co-founder with over experience in the food industry, we want to immerse our children in this beautiful world of rich, delicious food — wafting aromas, vivid flavours — because the food our children eat should be treated with the same consideration that we want from a good meal.

 Food is, and has always been, a universal language of love. When was the last time you shared it with your children?

 — Ana & Riccardo

What is good food?

Good food takes time. It nourishes the body and spirit. It is made with love and a commitment to fresh, seasonal, whole produce.

We source locally and use organic when possible, and maintain a strict no sugar policy. We believe food has the power to heal, so we also actively work to understand how food impacts children with challenges such as attention deficit hyperactivity disorder (ADHD). We also work closely with parents to cater to dietary preferences and allergy requirements.